White Paper: Customer Segmentation
White Paper: Customer Lifetime Value
Understand Customer Decision Making: Discrete Choice Models with RStan
Understand customer decision making: Discrete choice models in marketing
White Paper: Attribution 2.0
Churn Analysis for Attracting and Retaining High-Value Customers
Reinforcement Learning for Marketing: Lessons and Challenges
Marketing Mix Modeling - How Does Advertising Really Work?
Best Practice in TV Tracking: Why a Simple Baseline Correction Falls Short!
Business Case: Predictive Customer Journey (PCJ)
Business Case: Spillover Analysis
Business Case: Attribution 2.0
Business Case: TV Impact
